On March 19, 2025, we had the pleasure of hosting a hands-on workshop on marketing, communication, and digital marketing in collaboration with our partner Ania Ursulet for our client, Microcrédit Montréal.
In a welcoming and supportive environment, marked by kindness, respect, and openness, we engaged with 6 entrepreneurs supported by Microcrédit Montréal, exploring their business challenges and needs through real-life scenarios.
Workshop Objectives: What We Aimed to Achieve
The primary objectives of this workshop were to:
- Reinforce the knowledge gained during the Entrepreneurship Training Program through practical application.
- Apply key marketing and communication learnings to real-life situations faced by the participants.
- Strengthen listening, analysis, and problem-solving skills by addressing real-world challenges encountered by the entrepreneurs.
- Respond to participants’ challenges and questions in marketing and communication to facilitate better decision-making and action-taking.
- Enhance marketing and communication competencies through hands-on experimentation with 6 real-world scenarios.
Key Insights Gained by the Participants
The workshop allowed participants to apply their knowledge and develop practical skills in a supportive, collaborative setting. Here are the three key takeaways from the session:
1. Greater Clarity and Confidence in Marketing and Communication
Participants gained a better understanding of marketing and communication principles, allowing them to approach their business challenges with more confidence.
2. Practical Application of Marketing and Digital Tools
Through real-life scenarios, participants explored how to effectively apply digital marketing strategies to meet their business goals.
3. Strengthened Analytical and Problem-Solving Skills
By analyzing and addressing real challenges, participants developed their listening, comprehension, and decision-making abilities, preparing them to tackle future situations with ease.
A Heartfelt Thank You to Microcrédit Montréal
We extend our sincere gratitude to Microcrédit Montréal for their continued trust and collaboration. This workshop was an important step in empowering entrepreneurs to strengthen their marketing and communication skills through real-world experimentation.
We look forward to continuing this exciting journey and helping even more entrepreneurs gain clarity, build confidence, and take meaningful action.
Interested in Hosting a Similar Workshop?
If you’re an organization or incubator looking to offer hands-on marketing and communication workshops to your entrepreneurs, we’d love to collaborate with you.
Let’s create a customized experience tailored to your goals.
👉 Contact us today to learn more!