How to Sell My Services (Even When No One Knows Me Yet)
If you’re asking yourself, “How do I sell my services to people who don’t even know me?” — you’re not alone. It’s one of the most common (and misunderstood) questions entrepreneurs ask themselves.
And here’s the truth:
You can’t sell your services to people who don’t know you… at least not in the way you think.
Whether you’re launching your first offer or repositioning your business after years of experience, the mistake most entrepreneurs make is assuming that a beautiful website or a few Instagram posts are enough to make people care.
Spoiler alert:
They’re not.
Selling Isn’t Just About Visibility — It’s About Resonance
One of the biggest misconceptions in marketing is the idea that being seen equals being understood. But just because someone scrolls past your post doesn’t mean they get what you offer — or why it matters.
The truth is, when you tell people what you do (even friends or former colleagues), it’s not the title that sells. It’s how clearly and intentionally you express your value.
Let’s say you tell someone:
“I’m a virtual assistant. I help overwhelmed business owners get their time back.”
Sounds fine, right?
But here’s the problem:
Everyone says that.
And when everyone uses the same language, nothing stands out. Nothing sticks.
If you want to sell your services, you need to clearly show:
1. The functional benefits:
What problem do you solve? What tangible results can someone expect from working with you?
2. The emotional benefits:
How will they feel after working with you? What deeper desire or pain point are you addressing?
3. Why you are the right person:
What is the belief you carry — that your competitors don’t — that truly transforms the lives of your clients?
That third piece is where most service providers fall flat. But it’s also where the magic happens.
Your Story Is Your Value
A lot of entrepreneurs overlook the everyday proof that builds trust:
→ Who have you helped in real life?
→ What do people naturally come to you for?
→ What have you lived or experienced that makes your offer credible?
This isn’t about showing off.
It’s about demonstrating value — not just by telling people what you do, but by showing them what you believe and how you show up.
💡 The core question to answer in your messaging is:
“What do I believe about this work that sets me apart from others in my industry — and that belief is what changes my clients’ lives?”
When you start from there, you create a message that people feel. And that’s when they start listening.
A Real-World Example: Mussa’s First Book Launch
Let me share a real client story that illustrates exactly what I mean.
In early 2024, Mussa — a pastor, speaker, and first-time author — contacted me. He was preparing to launch his very first book, Vainqueurs ou Victimes de nos relations, at an in-person event in Montréal.
He had a supportive offline community. But online?
→ No brand identity
→ No content strategy
→ No clear way to communicate what made this book different
He knew that simply posting “New book out now!” wouldn’t get the response he hoped for.
So we worked together to build a launch that felt authentic, grounded, and emotionally resonant.
Here’s what we did:
- We created a modern, bold visual identity that reflected his personality and message.
- We developed content for Instagram, Facebook, and YouTube Shorts — not just to inform, but to connect.
- Most importantly, we told the truth behind the book: Mussa’s own unpolished journey as a Christian.
Because here’s the twist that made everything click:
Mussa wasn’t trying to act like a perfect pastor.
He openly shared that he used to be the kind of person he now helps.
He talked about his own struggles and his transformation.
That’s what resonated with his audience. Especially with the younger generation.
They didn’t just see a book.
They saw themselves in his story.
Results:
→ 50+ people showed up in person
→ 50+ books sold
→ 2,000+ social media interactions
→ And a message that landed with heart
So… How Do You Sell Your Services?
You don’t do it with a logo, a website, or generic copy-paste captions.
You do it by:
✔️ Crafting a message that speaks to both logic and emotion
✔️ Telling your story in a way that builds trust
✔️ Offering people a clear, simple entry point to work with you — one that feels low-risk and high-value
This is exactly what we build together inside The Client Acquisition Starter — my 4-week strategic program designed for service-based entrepreneurs who want to launch (or relaunch) their offers with clarity, structure, and soul.
We’ll work together to:
- Clarify your message and positioning
- Create high-converting, story-based content
- Build a simple, effective system for attracting aligned clients
🎯 Investment: $1150 + tax (until July 25)
→ Then: $1380
📞 Book your discovery call → https://calendly.com/abundancebureau/discovery-call-with-rose-napoleon