Case Study: Mon Oasis Breathwork

How to build a service based business is not about logos, trends, or doing everything at once.
It is about clarity, structure, and building systems that support your expertise, your energy, and your long term growth.

This case study explores how to build a service based business through the real launch of Mon Oasis Breathwork, a therapeutic practice built with intention, strategy, and sustainability, without burnout or chaos.

Aimélène Shiab, certified breathwork therapist and Founder of Mon Oasis Breathwork, sits cross legged on a minimalist bench with her eyes closed, one hand on her chest and the other on her abdomen, in a calm and grounding breathwork posture. The space is soft and neutral, with decorative vases and a cactus in the background.

The Challenge

When Aimélène first reached out to Abundance Bureau, she was working full time as a server in a luxury restaurant while quietly holding the vision for a healing practice.

At that point, she had
No brand or visual identity
No digital presence
No clarity on offers, messaging, or pricing
No experience with marketing tools or systems
Very limited time and mental bandwidth

She was not lacking talent or intention. She was lacking structure.

More than anything, she needed to understand how to build a service based business step by step, in a way that felt human, realistic, and aligned with her values, without trying to learn everything at once.

Our Approach: Building the Business From the Inside Out

Together, we built Mon Oasis Breathwork from the ground up by combining strategy, storytelling, systems, and practical skill building.

This was not just about launching a brand. It was about building autonomy and confidence.

Brand Strategy and Storytelling

We began with deep research and reflection.
Market and competitor analysis
Positioning aligned with wellness, identity, and professional balance
Brand naming, messaging, and narrative development

The brand story was anchored in empathy, clarity, and safety, reflecting Aimélène’s lived experience and therapeutic approach.

Offer and Product Design

To build a service based business that works, clarity around offers is essential.

We clarified her service ecosystem.
We named and priced her core offerings.
We designed her flagship Discovery Package.
We created a structure that linked emotional healing to everyday performance.

This step removed confusion and gave her a clear way to communicate value.

Content Creation and Structure

Instead of chasing visibility, we focused on consistency and clarity.

Deliverables included
A 90 day content calendar
Tone of voice guidelines that were soft, grounded, clear, and credible
Video scripts and content pillars
A simple MailerLite landing page optimized for conversion

Everything was designed to be manageable and sustainable.

Hands On Practical Training

Learning how to build a service based business also means learning the tools that support it.

Aimélène received hands on training to confidently use
Calendly
Stripe
MailerLite
Canva
Video recording frameworks
Client communication guidelines
Contracts and operational systems

This ensured she was not dependent on external support to move forward.

Client Testimonial

“I chose Abundance Bureau because Rose really listened and guided me in building professional visibility, creating authentic and structured content, while letting me move at my own pace.

I worked with her through two services: Abundance Brandstory, to build my brand, and Abundance Content Calendar, to manage my social media.

Rose is always so responsive and adaptable—even when plans shift. What I appreciated most was her warm, grounded way of approaching things. She made me feel comfortable, even when things got challenging.

Thank you, Rose!”
— Aimélène Shiab, Founder of Mon Oasis Breathwork

Results & Growth

• 45+ leads

• Consistent community growth across Instagram, Facebook, YouTube, and LinkedIn

• New visibility across wellness, community, and mindfulness networks

• Steady inquiries from professionals struggling with stress and anxiety

• A recognizable brand identity rooted in calm, safety, and professional guidance

Final Word

This case study illustrates how to build a service based business in a grounded, human way.

Not by rushing visibility or copying templates, but by creating clarity around offers, pricing, systems, and communication.
The focus was on autonomy, confidence, and long term sustainability, not short term hype.

Already launched but not seeing traction?

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It helps you identify what is misaligned in your message, structure, or strategy and what to adjust first.

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