If you’ve found yourself asking “Why am I not making sales in my business?”, you’re not alone — and you’re not broken.
Most non-traditional founders don’t struggle because they’re bad at what they do. They struggle because their audience doesn’t understand what they do — and neither side realizes that confusion is the real problem.
This article is part of the Abundance Clarity Practice: practical reflections on sales and marketing designed to bring clarity before tactics.
“Why Am I Not Making Sales in My Business?”
The Question Behind the Question
When sales are inconsistent or nonexistent, most people assume the issue is:
- visibility
- pricing
- confidence
- algorithms
- timing
But very often, the real issue sits much earlier in the funnel.
👉 Your positioning is unclear — and you don’t know it yet.
That’s the hardest problem to fix, because it’s invisible from the inside.
The Hidden Problem: Your Message Makes Sense to You, Not to Others
Here’s something I see all the time when non-traditional founders are asked to explain what they do:
They speak in sentences that sound meaningful…
…but don’t actually clarify anything.
Examples of unclear positioning sound like this:
- “I help women develop a language of desire.”
- “I teach individuals how to increase their Touch IQ.”
- “I help groups of people get high from touch.”
- “I work with people’s bodies.”
Now pause and ask yourself — honestly:
Would a stranger know what problem you solve, for whom, and how?
If the answer is “not really,” your audience feels the same confusion — even if they like you.
Confusion Is Not Depth (Even If It Feels Like It)
When this kind of confusion is pointed out, many founders respond with something like:
- “My work is relational, not commodity-based.”
- “It can’t be standardized.”
- “I don’t want a boxed or generic answer.”
- “I’m not for everyone.”
All of that may be true.
But here’s the uncomfortable truth:
If people don’t understand what you do, they can’t buy it.
Clarity is not selling out.
Clarity is not dumbing down.
Clarity is not losing nuance.
Clarity is how trust starts.
Why Confusion Kills Sales (Even When the Work Is Powerful)
This is why you may not be making sales in your business — even if:
- clients praise your work
- people tell you it’s “important”
- you believe deeply in what you offer
Sales don’t happen because of intention.
They happen because of recognition.
Your audience needs to quickly understand:
- “Is this for me?”
- “Do they solve my problem?”
- “Do I know what happens if I say yes?”
Without that, people move on — quietly.
A Simple Positioning Formula (That Doesn’t Kill Your Soul)
To move from confusion to clarity, here’s a practical positioning formula adapted from
Creative Strategy and the Business of Design by Douglas Davis (p.120):
For (your audience),
(your brand) is the (category / field)
that delivers (your point of difference),
so they can achieve (ultimate benefit),
because (reason to believe).
Example (generic structure, not copy):
For overwhelmed founders,
Abundance Bureau is a marketing and sales studio
that brings order to chaos through clarity and prioritization,
so they can turn their work into consistent opportunities,
because strategy and execution are done together — not in theory.
You’re not committing to a label forever.
You’re creating a bridge your audience can actually cross.
Awareness Comes Before Strategy
If you’re asking “Why am I not making sales in my business?”, chances are:
- your offers exist
- your work is valuable
- your intentions are good
But your message hasn’t landed yet.
And until it does:
- more content won’t help
- more posting won’t help
- more hustle won’t help
Clarity always comes first.
Ready to See Where You’re Stuck?
You’re good at what you do.
And yet, explaining it, positioning it, and turning it into consistent opportunities still feels harder than it should.
That’s exactly why I created this assessment.
Take the Business Clarity Quiz
🔗 https://rebrand.ly/business-quiz
This quick scan helps you understand why your message isn’t landing yet and what’s actually standing between your work and the people it’s meant for.
Every business moves through five stages of audience perception:
Unseen → Curious → Engaged → Connected → Advocate
Each stage reflects:
- how clearly people understand your message
- how much they trust your expertise
- how confidently they move toward your offers
When your communication lands, your audience naturally moves forward.
This quiz helps you identify where you are right now, so you can stop doing the wrong things for your current stage — and start building from clarity instead of frustration.
