Case Study: Mon Oasis Breathwork
About the Brand
Mon Oasis Breathwork is a breathwork therapy practice founded in 2024 by Aimélène Shiab, a certified conscious breathwork practitioner.
Born during the Gulf War in Iraq, Aimélène learned early that true peace begins within. Her practice reflects this life philosophy: helping individuals regulate stress, reconnect with themselves, and cultivate lasting inner calm in a demanding world.
Mon Oasis Breathwork offers guided breathwork sessions—online or in person, in both individual and group formats. Her work is rooted in empathy, clarity, and accessibility.
The Challenge
When Aimélène reached out to Abundance Bureau, she was working full-time as a server in a luxury restaurant—while quietly nurturing the vision for a new business rooted in breathwork and healing.
She had no brand, no digital presence, and was navigating entirely new territory: marketing terms, tech tools, social media, and client communication. Balancing this learning curve with the demands of her job made the challenge even more real.
She needed structured, human-centered guidance to build a professional, soul-aligned brand at her own pace—without burning out or compromising her values.
What We Did
From scratch, we co-created the foundation of Mon Oasis Breathwork. This project included:
Brand Strategy & Storytelling
- Market research and brand positioning
- Brand name and messaging development
- Creation of a brand story aligned with Aimélène’s values
Product & Offer Design
- Clarification of her service structure
- Naming and pricing her different offerings
- Designing her flagship “Discovery Package”
Content Creation & Structure
- Abundance Content Calendar: strategic planning of social content
- Tone of voice guidelines to reflect warmth, clarity, and professionalism
- Script support and outlines for key videos
Practical Training & Empowerment
This project stood out because it went beyond traditional branding. We trained Aimélène hands-on so she could grow independently.
We taught her how to:
- Use tools like Calendly, Stripe, and Canva
- Record, structure, and present videos with confidence
- Schedule content and manage a publishing rhythm
- Use templates to stay consistent visually
- Draft contracts and manage client communications efficiently
This wasn’t just about launching a brand—it was about building autonomy and confidence.
Client Testimonial
“I chose Abundance Bureau because Rose really listened and guided me in building professional visibility, creating authentic and structured content, while letting me move at my own pace.
I worked with her through two services: Abundance Brandstory, to build my brand, and Abundance Content Calendar, to manage my social media.
Rose is always so responsive and adaptable—even when plans shift. What I appreciated most was her warm, grounded way of approaching things. She made me feel comfortable, even when things got challenging.
Thank you, Rose!”
— Aimélène Shiab, Founder of Mon Oasis Breathwork
The Results
By the end of our collaboration, Aimélène:
- Launched a meaningful brand aligned with her story
- Felt confident showing up online with clarity
- Had tools and systems to run her practice smoothly
- Developed a strong visual and content presence
- Was ready to guide her first clients with confidence
Final Word
Building a brand isn’t just about visuals or logos. It’s about clarity, alignment, and the right systems to bring an idea to life. With Mon Oasis Breathwork, we built more than a brand—we built an oasis of calm in a chaotic world.
Want to create a brand that reflects your values and gets results?
👉 Book your Discovery Call